Exploring the Casual Connection in Justin Bieber's 'Company'

Justin Bieber's 'Company' is a smooth, mid-tempo track that delves into the desire for a casual yet intimate connection. The song, which is part of Bieber's fourth studio album 'Purpose' released in 2015, reflects a period in the artist's life where he was transitioning from his teen pop image to a more mature sound and subject matter. The lyrics of 'Company' suggest a yearning for companionship without the weight of deep commitment, a theme that resonates with many in the modern dating landscape.

The chorus, 'Can we, we keep, keep each other company? Oh, maybe we can be, be each other's company,' encapsulates the song's essence. Bieber is not asking for a lifelong partner or a dramatic romance; instead, he seeks a partner to share experiences with, to alleviate loneliness, and to enjoy life's moments. The lines 'Let's set each other's lonely nights, be each other's paradise' further emphasize the mutual benefit of this companionship. It's about finding solace in someone else's presence, even if it's temporary.

Bieber's approach in 'Company' is laid-back and pressure-free, as highlighted by the lines 'You ain't gotta be my lover for you to call me baby' and 'Never been around no pressure, ain't that serious.' He's advocating for a relationship that is easygoing and fun, without the expectations that often come with traditional dating. This sentiment is particularly appealing to a generation that values independence and may be hesitant to jump into serious relationships. 'Company' captures the essence of a casual, yet meaningful connection, one that is less about binding commitments and more about enjoying the present moment with someone who makes you feel good.

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