Not For Sale

ENHYPEN's 'Not For Sale' delves into the emotional transformation that occurs when one experiences a genuine and profound connection with another person, contrasting it with a world where everything seems to have a price tag. The song begins with the protagonist feeling a change in their heart upon meeting someone special, a feeling that is unfamiliar and cannot be ignored. This encounter leads to a sense of awkwardness as they are not used to such emotions, indicating a departure from their norm.

The lyrics criticize a society where materialism prevails, suggesting that in a 'plastic' world filled with price tags, even emotions like love are commodified. The repeated lines '심장은 for sale (oh) / 사랑도 for sale' ('Heart is for sale / Love is for sale') emphasize the idea that everything, including the most intimate aspects of human experience, is treated as a transaction. However, the person they have met teaches them that some things, like genuine feelings and connections, cannot be bought or sold. This person's existence is invaluable to the protagonist, symbolized by the removal of the 'price tag' from a once cold heart.

The song's chorus reinforces the message that true emotions and human connections transcend material value. The protagonist is willing to give everything without expecting anything in return, highlighting the selflessness that comes with true affection. The realization that they might be 'ruined' for feeling this way suggests a willingness to abandon the materialistic values of society for something more meaningful. 'Not For Sale' is a declaration of the intrinsic worth of love and human connection, standing in stark contrast to a world that tries to assign a price to everything.