Jugo de Tomate (part. Mex Urtizberea)

WOS, an Argentine rapper known for his sharp lyrics and social commentary, teams up with Mex Urtizberea in "Jugo de Tomate" to deliver a satirical critique of societal expectations and the pursuit of success. The song's title, which translates to "Cold Tomato Juice," serves as a metaphor for the emotional detachment and calculated demeanor one must adopt to navigate the complexities of modern life and achieve societal ideals of success.

The lyrics explore various archetypes of success, from the lazy individual who dreams of a carefree life to the intimidating figure who commands respect through seriousness. WOS suggests that regardless of the path chosen, one must possess "jugo de tomate frío en las venas"—a metaphor for maintaining a cool, detached attitude. This phrase is repeated throughout the song, emphasizing the necessity of emotional control and perhaps a lack of empathy to thrive in a competitive world.

The song also touches on the superficial aspects of success, such as wealth and charm, particularly in the context of romantic relationships. WOS critiques the notion that intelligence is less important than material wealth and a pleasing voice when it comes to attracting partners. By highlighting these societal contradictions, the song invites listeners to reflect on the true cost of ambition and the sacrifices made in the name of success. Through its clever use of metaphor and irony, "Jugo de Tomate" challenges the listener to question the values that drive their aspirations and the societal norms that define success.