Lo Artesanal

In 'Lo Artesanal,' Viejas Locas delves into the theme of authenticity versus superficiality, critiquing a society that prioritizes material wealth over genuine experiences and values. The song opens with a reflection on how 'cool' people lack the spark to truly connect, relying instead on their money to buy what they want. This sets the stage for a broader commentary on how these individuals forget the importance of the 'artesanal'—a metaphor for authenticity, craftsmanship, and genuine human connection.

The narrative continues with the story of a young man from a wealthy background who buys drugs for a party, symbolizing the emptiness of his pursuits. Despite his material wealth, he is depicted as someone who has lost touch with the 'artesanal' aspects of life. The repeated line 'Se olvidan de lo artesanal' (They forget the artisanal) underscores the song's central message: in their pursuit of superficial pleasures, these individuals neglect the deeper, more meaningful aspects of life.

The song also touches on the consequences of this superficial lifestyle. The imagery of a wet top hat and a wife being entertained in a hotel room serves as metaphors for the inevitable decay and moral corruption that come with forgetting one's roots and values. The final verses highlight the hollow nature of their extravagant parties, where they laugh at society while paying exorbitant prices for fleeting pleasures. Through these vivid descriptions, Viejas Locas paints a poignant picture of a society that has lost its way, urging listeners to remember and cherish the 'artesanal' in their own lives.