CLICKBAIT

Pablo Alborán’s song 'CLICKBAIT' delivers a powerful message about the superficiality of social media. Known for his romantic ballads, Alborán takes a surprising turn by addressing a timely and relevant topic, reflecting on the image people project online and the disconnect between reality and virtual perception. The lyrics criticize clickbait culture and the falsehoods that often permeate digital interactions, highlighting the patience required to deal with the unrealistic expectations this dynamic creates.

The song also explores the idea that many people believe they know the artist just from what they see on social media, when in reality, they have no idea who he truly is. Alborán expresses frustration with the shallowness and lack of authenticity, while at the same time valuing genuine connections — those that go beyond appearances and are grounded in real interactions. He touches on the adrenaline rush and the endless pursuit of validation through likes and fame, questioning what truly matters in life.

Musically, 'CLICKBAIT' is an innovative experience for Alborán, blending rhythms like dembow with influences from artists such as Massive Attack and Calle 13. This experimentation reflects his desire to explore new facets of his artistry, stepping out of his comfort zone and offering the audience a broader glimpse of his talent. The song is an invitation to reflect on the conscious use of social media and the importance of staying authentic in an increasingly digital world.