Cartão Postal

Olodum's song "Cartão Postal" is a vibrant celebration of the transformation of Pelourinho, a historic neighborhood in Salvador, Brazil. The lyrics reflect on the changes that have occurred over the years, emphasizing how Pelourinho has evolved from its past into a lively and culturally rich area. The repetition of the phrase "Pelourinho não é mais" (Pelourinho is no longer) underscores the significant transformation that the neighborhood has undergone. This change is not just physical but also social and cultural, as the area has become a hub for Afro-Brazilian culture and pride.

The song highlights the role of Olodum, a renowned Afro-Brazilian cultural group, in this transformation. Olodum is known for its powerful drumming and vibrant performances, which have played a crucial role in revitalizing Pelourinho. The lyrics mention how the group has brought light and seduction to the area, making it a place where people can enjoy music and culture. The reference to "Negros conscientizados" (conscious Black people) singing and playing in Pelourinho speaks to the empowerment and cultural pride that Olodum promotes through its music and activities.

Pelourinho is described as a "Cartão Postal de Salvador" (Postcard of Salvador), indicating its status as a symbol of the city's beauty and cultural richness. The neighborhood's transformation into a "primeiro mundo" (first world) area reflects its importance as a cultural and tourist destination. The song invites listeners to visit Pelourinho and experience its vibrant atmosphere, encapsulating the spirit of renewal and celebration that defines the area today.