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About Netflix

Netflix, established in 1997 by Reed Hastings and Marc Randolph, began as a DVD rental service before revolutionizing the entertainment industry with its streaming platform. It has grown to become a global powerhouse, known for producing critically acclaimed original series, films, and documentaries that captivate audiences worldwide. Netflix's content frequently explores the themes of viewer anticipation and auditory branding. By releasing episodes in binge-watchable formats and employing memorable sound cues, Netflix creates a unique viewing experience that keeps audiences eagerly awaiting new releases and deeply engaged in their vast library of content.

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Branding Culture Anticipation Auditory Branding Viewer Anticipation

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Top songs and artists

Top songs

BOKeTE Bad Bunny
DtMF Bad Bunny
BAILE INoLVIDABLE Bad Bunny
Loco Neton Vega
LO QUE LE PASÓ A HAWAii Bad Bunny
KLOuFRENS Bad Bunny
TURiSTA Bad Bunny
Tweaker GELO
APT. (feat. Bruno Mars) ROSÉ
EoO Bad Bunny

Top artists

Bad Bunny Bad Bunny
Neton Vega Neton Vega
Taylor Swift Taylor Swift
Lana Del Rey Lana Del Rey
Billie Eilish Billie Eilish

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