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About Netflix

Netflix, established in 1997 by Reed Hastings and Marc Randolph, began as a DVD rental service before revolutionizing the entertainment industry with its streaming platform. It has grown to become a global powerhouse, known for producing critically acclaimed original series, films, and documentaries that captivate audiences worldwide. Netflix's content frequently explores the themes of viewer anticipation and auditory branding. By releasing episodes in binge-watchable formats and employing memorable sound cues, Netflix creates a unique viewing experience that keeps audiences eagerly awaiting new releases and deeply engaged in their vast library of content.

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Anticipation Branding Culture Viewer Anticipation Auditory Branding

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Top songs and artists

Top songs

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Top artists

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