Kawaii

LE SSERAFIM's song "Kawaii" is a vibrant anthem celebrating friendship, resilience, and the joy of living in the moment. The lyrics convey a sense of invincibility and unity, as the singer assures their companion that they will never be alone, even in the darkest of times. The repeated phrase "24/7, I gotcha" emphasizes the unwavering support and companionship that defines their relationship. This theme of togetherness is further highlighted by the imagery of rising and dancing, suggesting that no matter the challenges, they will face them head-on with energy and positivity.

The song also explores the idea of embracing one's unique identity, as seen in the line "Strong but super sweet, that's our kind of kawaii." Here, "kawaii"—a Japanese term often associated with cuteness—takes on a deeper meaning, representing a blend of strength and sweetness that defines the group's character. This duality is a nod to the cultural influence of kawaii in Japan, where it is not just about appearance but also about a way of being that is both endearing and empowering.

Musically, "Kawaii" is upbeat and catchy, reflecting the group's signature style that combines pop with elements of dance and electronic music. The song's energetic tempo and repetitive chorus create an infectious rhythm that mirrors the lyrics' message of perseverance and joy. LE SSERAFIM, known for their dynamic performances and charismatic presence, uses this track to reinforce their image as a group that values friendship, fun, and fearlessness in the face of life's unpredictability.