Ahora

La Pulqueria's song 'Ahora' is a vibrant celebration of living in the present moment. The lyrics emphasize the importance of seizing the day and cherishing the here and now. The repeated use of 'ahora' (which means 'now' in Spanish) underscores the urgency and significance of the present. The song encourages listeners to embrace the current moment, to smile, and to live fully without hiding anything. This message is particularly poignant in a world where people often get caught up in the past or worry about the future.

The song also touches on themes of resilience and the value of experiences, even those that bring pain. Lines like 'if someone made you feel and suffer, it was worth existing' suggest that every experience, good or bad, contributes to the richness of life. This perspective encourages a positive outlook on life's challenges, viewing them as essential parts of the human experience. The lyrics also highlight the joy of shared moments, laughter, and genuine tears, emphasizing the depth and authenticity of human connections.

Culturally, 'Ahora' reflects a common theme in Latin music, which often celebrates life, love, and the present moment. La Pulqueria, known for their energetic and eclectic style, blends rock, ska, and traditional Latin sounds to create a unique musical experience. Their music often carries a message of joy and resilience, encouraging listeners to live passionately and authentically. 'Ahora' is a perfect example of this ethos, inviting everyone to join in the celebration of life as it happens, right now.