Multiply (feat. Juicy J)

A$AP Rocky's song "Multiply (feat. Juicy J)" is a raw and unfiltered commentary on authenticity and the prevalence of fake personas in the rap game and street culture. The repeated line, "Fuck niggas gon' multiply," serves as a stark warning that inauthentic individuals will continue to proliferate unless the real ones stand their ground. This theme is underscored by Juicy J's introduction, where he cautions against backstabbing and jealousy, highlighting the treacherous nature of those who pretend to be genuine.

The lyrics delve into Rocky's personal experiences and observations from his upbringing in Harlem, a place he likens to a war zone with references to Baghdad. He paints a vivid picture of the harsh realities of street life, from selling crack to witnessing violence. This backdrop serves to emphasize the importance of staying true to oneself amidst chaos and deception. Rocky's commitment to authenticity is further reinforced by his disdain for those who adopt trends without understanding their roots, as he calls out other rappers and fashion choices that he deems inauthentic.

Rocky also pays homage to influential figures like Tupac Shakur and Pimp C, suggesting that their legacy of realness should be upheld. The song's aggressive tone and unapologetic language reflect Rocky's determination to maintain his integrity and call out those who fail to do the same. The recurring line, "Even in my will, keep it trill," encapsulates his lifelong commitment to staying true to his values, even in the face of adversity. Ultimately, "Multiply" is a powerful declaration of the need for authenticity in a world where the fake often outnumber the real.